Current available jobs in Sales & Marketing:

Sales & Marketing: Consumer Marketing/Brand Management
SEO Specialist - Twinspires (Louisville, KY)

Dynamic marketing team is seeking an SEO-focused team member to contribute on a variety of campaigns. Work in a fast-paced, results-oriented environment in the online horse racing industry.. The SEO Specialist will report directly to the Twinspires Senior Director of Content and CRM.

Responsibilities –

- Site updates and creative asset scheduling

- Basic SEO updates

- Satellite site strategy

- Perform keyword analysis and reporting

- Maintaining SEO and marketing best practices across new and existing projects

- Analytics reporting and analysis 

- Work with Content and Marketing teams to drive SEO-rich site content

- Interlinking strategy and acquisition 

- Direct strategy around URL management

- Creation of marketing emails

Requirements –

- 2-5 Years of online marketing team experience

- SEO/SEM knowledge

- Knowledge of content management systems (Drupal, Wordpress)

- Web Copy writing skills preferred 

- Marketing content creation experience

- Working knowledge of HTML, CSS, and JavaScript development and use

Position Type – Salary Non-exempt

Travel – Not Expected at Present, but Subject to Change

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Sales & Marketing: Database Marketing/Analytics
Lead Business Intelligence Analyst - (Louisville, KY)

About the Role –

We are looking for flexible individuals that have a strategic viewpoint and are able to grow as we grow our BI and data warehouse. First and foremost you have to be passionate about working with data. Second you have to get a thrill from business people gaining insight from your reporting and analysis. Third, you need to be detail oriented. Responsibilities will include team lead duties, business analyst duties, data analyst duties, reporting and data visualization development, and quality assurance.

Responsibilities –

  • Ability to understand strategic business goals and anticipate needs in order to communicate priorities and requirements in technical terms to BI Engineering team for implementation
  • Skilled with using advanced SQL, including knowledge of sub queries, aggregate functions like sum, min, max, and windowing functions like first_value, last_value, lead, lag, etc.
  • Provide strong analytical support and guidance for the marketing team through analysis and reporting
  • Perform statistical analysis on experimental or business data to validate and quantify trends or patterns identified by business analysts
  • Designs experiments and methodologies to generate and collect data for business use.
  • Use advanced visualization techniques for presenting data and analysis.
  • Maintain strong and effective working relationships with Product Management, Engineering, IT, and other business teams
  • Effectively write, present and communicate research results with recommendations to leadership across the organization

Required Skills, Experience and Education –

  • Experience working with business teams to identify and define problems
  • Experience with analytical techniques used for data analysis and exploration
  • Experience using SQL for analysis including collecting, assembling, cleansing and formatting data, and validation of results.
  • Experience using descriptive and inferential statistics to analyze and present findings.
  • Experience using any statistical software package or R (R preferred, SPSS, SAS, etc.).
  • Experience using visualization techniques for presenting data and analysis - knowledge of Tableau is a plus.
  • Experience using at least one programming language to move and parse data sets.
  • Experience with effectively writing, presenting and communicating research results to other teams.
  • Experience being a scrum product owner or product manager is a plus.
  • 8-12 years of experience working in an analytical/research environment
  • 2-3 years of experience working as a lead analyst
  • 3-5 years of experience using statistical methods for analysis
  • 5+ years of experience writing SQL for data analysis
  • Bachelor’s degree or equivalent work experience in Computer Science or related discipline such as Statistics, Applied Statistics, Economics, etc.

Position Type – Salary Exempt

Travel – Not Expected at Present, but Subject to Change

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